HEADSHOT OR PERSONAL BRANDING PHOTOGRAPHY - WHAT'S THE DIFFERENCE?
A great headshot plays a vital role in establishing a first impression and a presence, online or within a corporate business model, but a headshot alone has limited influence in creating a story around your brand. Personal Brand photography is about creating a collection of images to illustrate your brand, bringing life to it, and helping your audience authentically connect to your brand ethos. A Personal Branding photography session will include headshots as part of a compilation of visual storytelling images, which can also include lifestyle, product and architecture images.
THE POWER OF VISUAL STORYTELLING
As an entrepreneur using online strategies to build exposure and grow your business, you are well aware of the importance of imagery to convey your message - lots of images! Visual storytelling is the new brand currency. Marketing your brand, and having access to a collection of powerful images that exemplify it, will naturally evoke a profound emotional response from your target market, resulting in a deeper engagement with your content and product, increasing conversions on your ads, launches, websites and more. Personal Brand Photography is about weaving a story through powerful brand imagery, thus creating an authentic and effective connection with your consumer.
“Personal Brand photography is about creating a collection of images to illustrate your brand, bringing life to it, and helping your audience authentically connect to your brand ethos.”
SEEMS LIKE A LOT HUH?
The idea of all that attention? Here's the thing: your audience wants to know you, the real you: your values, your lifestyle and what you stand for.
They want to join in the conversation. With the social media platforms we have today, it becomes easier and easier to do that.
The need for lots of images, representing lots of stories or capsules of life, of your brand ethos, becomes important.